GPI had the distinct pleasure of not only attending, but also exhibiting at one of this year's most exciting events for Sitecore CMS partners and end clients! The New Orleans location only helped make it even more special and memorable.
The conference was a huge success judging from the feedback we received from our own Sitecore customers in attendance, as well as potential new clients and partner agencies. The show proved that Sitecore's ecosystem remains strong and vibrant and it provided great opportunities for networking, learning and sharing - driven by a community spirit that was palpable throughout the event.
After a full day of pre-Symposium developer seminars, the show was kick-started with a welcome reception in the Partner Pavilion. An after-party at Maison Bourbon in the French Quarter gave us a first taste of New Orleans.
Day two began with a speech by Sitecore CEO, Michael Seifer, focused on experience management and context marketing. Next, Jason Silva took the stage for the event's first keynote. Jason masterfully painted a vibrant and exhilarating picture of our future which will see biotechnology, nanotechnology and A.I. disrupt established industries and literally transform our understanding of the world as we know it today. His motto was simple, yet compelling: we have a responsibility to awe and it seemed to resonate with quite a few people in the audience judging by the thunderous applause he received, and it set the tone for the rest of the day and the following sessions.
The conference sessions were segmented by Developers, Marketing and Business with a separate Get Started track, which I thought was very useful.
The Secret Sauce: 10 Ingredients for Successful Experience Marketing. How to strategize and implement personalization was one of my favorite of sessions which gave good and practical advice for running a successful digital marketing campaign by personalizing its message.
The first full day of the event ended with the Symposium Party at The House of Blues where attendees were treated to authentic New Orleans cuisine and music by various local bands sprawled across three venue levels and offered Bourbon tasting stations, dance-offs on the main floor and tarot card readings!
Day three presented just as much valuable information and insight. There were opportunities to mingle and learn, in addition to one of the most thought-provoking and "playful" keynotes I have attended in recent memory.
Why Games Make Us Better, by Jane McGonigal, provided a compelling argument against the predominant notion in our culture that playing virtual games is a waste of productive time. Collectively, the human race spends three billion hours a week playing computer and video games, and there is a tremendous opportunity to harvest the collective sense of community, achievement, meaning and purpose and overall feeling of positivity that these games evoke to unlock our potential and help bring out our very best in "real life".
One of the day three sessions of particular interest to my colleague and I was one of the Developer track sessions on the last day of the event:
- Conquer the World One Language at a Time with Sitecore: Get the facts to architect and configure multilingual multi-national solutions presented by Liz Spranzani, SVP, Development -Verndale & Trevor Campbell, Senior Technical Solution Architect - Verndale.
The session offered some great lessons for companies and organizations planning on deploying multi-language sites and multilingual content, and provided practical tips and guidelines for planning a successful internationalization strategy that should go way beyond simply switching on Sitecore's Language Fallback. Building on what comes out of the box with Sitecore 8.1, Liz and Trevor were able to offer invaluable insight based on their own experiences and opened the floor for some really good questions at the end.
After several more afternoon breakout sessions, Sitecore Chief Development Officer, Lars Nielsen, closed the event with View from the Software Lab: A look ahead for Sitecore, which emphasized "experiencing the future of experience management" and gave us a glimpse of what Sitecore's R&D team has in store for us next.
We are already busy planning for next year's event which will take place in Las Vegas and we are looking forward to seeing you there!
Further GPI Resources on Connectors and Website Development
GPI offers custom CMS Translation Connectors to a variety of web content management systems in order to streamline localization workflows and access to translation project information across your enterprise. Connectors and Plugins include:
- Sitecore CMS Connector
- Ektron CMS Connector
- EPiServer CMS Connector
- WordPress CMS Connector
- RightNow Add-In Connector
- HubSpot Connector
You may also find some of the following articles and links useful:
- Sitecore - Exporting Content for Translation
- Sitecore 8.1 Language Fallback Feature
- Website Internationalization and Accessibility
- Website Localization and CMS
- 10 Tips for Website Localization
- How to Create a Quote for Website Translation Services
- Multilingual Website Design, Development and Deployment
- Top Tips for Successful Multilingual SEO
For more information or help with you next website translation project, please do not hesitate to contact us via e-mail at firstname.lastname@example.org, or by phone at (866) 272-5874, or by requesting a free web translation quote on your next website translation project.
About the Author
Director, Global Accounts. Fluent in German, Greek, French and Italian (as well as English), Fotini has over 15 years of localization industry experience serving in a multitude of operational and sales roles. She has extensive experience in document, software, website and multimedia localization and manages day-to-day global production for GPI's project management and translation teams. She has lived and worked in Germany, Greece, France and the USA.More Content by Fotini Limes