News: Sitecore Has a New Majority Investor in EQT

April 7, 2016 Peter Betts

Sitecore, a leading Content Management Systems (CMS) in the global marketplace, announced that EQT VII (EQT), a leading global private equity group, has taken a majority ownership position in Sitecore. The investment by EQT values Sitecore at over $1.1 billion.

According to Morten Hummelmose, Partner and Head of Denmark at EQT Partners A/S, Investment Advisor to EQT, EQT has been following Sitecore for several years due to its "leading market position, strong technology offering and impressive growth story."

Dominik Stein, Partner and Head of Technology, Media and Telecom at EQT Partners GmbH, Investment Advisor to EQT added, "in close cooperation with management, we want to help Sitecore continue to drive product innovation and expand further into the digital marketing software space. We are convinced that EQT's industrial network and resources can support Sitecore to capture its full potential."

Michael Seifert, CEO and co-founder of Sitecore said the partnership and acquisition is designed to sustain Sitecore's growth and scale and Sitecore will continue to expand at a rapid pace.

To read the full press release, please see: Sitecore Partners with EQT as New Majority Investor - Sitecore Founders Rolling Significant Equity Position into New Partnership.

Last year an investment company bought two well-known CMS companies and made them one. That investment brought together two companies who could benefit from one another and become one of the key players in the CMS space. Separately they would have had a difficult time breaking out of the mid-range. This is not the situation with Sitecore. They are profitable, well known globally, and every large company will likely consider their CMS when in the market for a new system. This investment is about growth for an already well positioned company.

Their major competitor is Adobe in the CMS space. Growing their eCommerce offering would make sense for an area to expand. But to make such an investment there are certainly expansion plans in place and it will be interesting to see how this already top-of-industry company takes their product and company to another level.

It will be a few months before more news is announced as this deal is set to close in Q2 2016.

Further GPI Resources on Connectors and Website Development

GPI offers custom  CMS Translation Connectors to a variety of web content management systems in order to streamline localization workflows and access translation project information across your enterprise. You may also find some of the following articles and links useful:

Please feel free to contact GPI at with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.


About the Author

Peter Betts

Director, Global Accounts. Peter has over 18 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.

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