Earlier this year, HubSpot published a blog about SEO tactics to add to your strategy for 2015. Search patterns are constantly changing and evolving, and to have an effective SEO strategy it's important to stay up-to-date with the newest algorithms and trends.
HubSpot discusses four SEO tactics to use that focus mainly on moving away from overloading your URLs, descriptions, titles and content with keywords. These are the four main tactics mentioned:
- Skip Meta keywords
- Don't stuff your content with keywords
- Don't ignore your Meta descriptions
- Don't forget to markup pages with Schema, RDFa, JSON-LD
To read the full HubSpot blog, please see: 4 SEO Tactics to Embrace in 2015
Overloading keywords into all of the elements of your website is a method that search engines no longer value. Adding HubSpot's tactics to your SEO strategy will help boost your search engine visibility and rank and provide better content to your customers.
If you have a global SEO strategy, these tactics also apply. As you are localizing your keywords, URLs, descriptions and content, focus more on phrases than keywords. It will be more effective to add your localized phrases into your content than to rely on keywords only. Search engines will rank you higher and your content will be easier to read. And when localizing your content into your target language, always remember to interpret the meaning, not the words.
Resources on Global Digital Marketing (SEO and SEM)
Globalization Partners International's (GPI) Global Search Engine Optimization Specialists can help optimize your multilingual websites for better SERP results. Our teams can provide both organic Search Engine Optimization (SEO) and Search Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM), you may wish to review our previous blogs:
- A Multilingual Search Engine Marketing (SEM) Primer
- Arabic SEO and Localization
- Global SEO: 4 Top Factors
- Top Tips for Successful Multilingual SEO
- Why are Multilingual Keywords important for your international websites?
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
About the Author
Global Digital Marketing Manager. Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.More Content by Natalie Williams