In January 2017, the Riyadh-headquartered ecommerce platform, noon.com, will launch operations in Saudi Arabia and the United Arab Emirates. The platform is backed by Emirati businessman, Mohamed Alabbar, Saudi Arabia's Public Investment Fund (PIF) and other private investors, who have invested $1 billion in the project. The Chief Executive Officer, Fodhil Benturquia, is a former executive at Middle East ecommerce platform Souq.com.
There are plans to expand into Egypt by late 2017 and they are also considering launching operations in Kuwait and Oman. The ecommerce platform is projecting profitability within five years and stock market flotation in five to seven years, according to Alabbar.
A July 2016 report shows that Saudi Arabia has over 20 million internet users and the UAE, who has the second biggest internet penetration in the Gulf Region, has 8.5 million internet users.
Inadequate logistics and electronic payment methods have negatively affected ecommerce in the Middle East, despite its population of young, tech-savvy people. One of the ways noon.com will combat this issue is by accepting online payments and cash upon delivery.
Recently, Alabbar has made several investments including buying stakes in Italian online retailer Yoox Net-A-Porter, Dubai logistics firm Aramex and Kuwait Food Co (Americana). Noon.com will use Aramex's and Americana's logistic capabilities to deliver goods. There are over 20 million products that will be available on the ecommerce site.
To read more, please see: Dubai businessman Alabbar, Saudi SWF launch $1 billion e-commerce platform.
Further Resources on Language, Culture and Global Business
Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:
- Arabic Language Translation eBook
- Identifying Target Audiences for Arabic Translation
- Challenges of Translating Arabic into English
- Translating Arabic Speaking Countries: United Arab Emirates
- What Are the Differences Between Arabic Languages?
- Saudi Arabia's Online Market
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects.
About the Author
Vimal Panicker is from Mumbai, India, and currently lives in Dubai. He has 5 years of experience in project management, working in the translation and localization business and has managed projects for a diverse portfolio of companies in the IT, life sciences and legal industry. Vimal holds a Bachelors Degree in Commerce from Mumbai University and has a great passion for developing and maintaining client relationships. He started off his career in the localization industry and is well-informed with the tools, processes and practices. He loves working with a culturally-diverse team and believes in exceeding client expectations. For him, translation is not only a great medium to work with people from diverse cultures but also a great platform to connect with organizations from varied sectors and understand their business functions. Outside work, he loves to watch and play football and has a great interest in fitness activities.More Content by Vimal Panicker