When companies transition from documentation localization to website localization, the internal teams tasked with localization are faced with a learning curve. The needs of global website projects are different from a multilingual documentation project. Below are 3 areas which show how the process for website localization can be different from the approach you take with a documentation project.
Some CMS platforms may not support multiple languages so it's wise to verify that your system can do so. If you are using a leading system like Sitecore or EpiServer, website localization will be possible as these systems support multiple languages.
A bulk content export for translation can be very time consuming and costly. The word count may not be accurate because the content, CMS structure and code may be included in the export. Using a CMS connector/plugin from a localization vendor can make the process very simple and create an appropriate export for the vendor to work with. A connector will also simplify the import of the localized content so you will not have to manually copy and paste content into your CMS.
When writing content for a website you should consider infusing the content with important keywords for your business. This will help with Google and other search engines to rank your website higher for these key terms that you would like to be found when potential customers may be looking for your products or services. This is not something that is performed for offline content writing, but should be considered for any online content. Perhaps you are re-using content that has been used offline for brochures, product documents, etc. Be sure to review this content before using it online to see where you may be able to infuse a few appropriate keywords into the content.
Mobile Responsive Design
For offline content it is easy to know how the content will be displayed. For online content you will want to make sure your website was built with responsive design. Otherwise visitors to your website that may be using a smartphone or tablet may see a site that has content broken up, slow loading times and be frustrated with forms to request information.
Today it is important to have your website optimized for any device size, such as for a desktop computer, tablet, or smartphone that may view your website. Desktop web browsing is decreasing in overall percentage and being passed by mobile online use.
Responsive design will improve the user experience and likely keep them on your site longer to learn about your value proposition, brand, request information and perhaps become a customer. Having a website that is mobile ready will also help your SEO ranking with Google as they announced in 2015 that their search algorithm will favor sites that are mobile ready over ones that are not.
These are a few items to consider for your online web presence that one may not consider for traditional documentation requirements. Essentially, online content is open to anyone, in any country and on any web connected device. It is best to consider how to optimize the web experience for your potential customers to find you and allow the best of your business to be presented to them.
Further GPI Resources on Website Translation, Global SEO and eCommerce Translation Services
You may also find some of the following articles and links useful:
- eCommerce Growth in Africa
- eCommerce in India: To Localize or Not?
- From Algeria to Zimbabwe: eCommerce on the African Continent
- Planning a Website Localization Project? Where do I start?
- Localization Strategy for Global E-Retailers
- Website Translation: 14 Steps to an effective worldwide website
- Selecting the Right CMS to Manage International Websites
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our translation services. Also let us know if you have any interesting blog topics you would like us to cover in future blogs. You may also request a complimentary Translation Quote for your projects as well.
About the Author
Director, Global Accounts. Peter has over 18 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.More Content by Peter Betts