Mobile Optimization for SMBs and Global Markets

May 27, 2015 Natalie Williams

GPI_Mobile Optimization_home

It can be a costly and daunting task to optimize your website for mobile. But, Mobilegeddon took effect in April and search engines are now prioritizing websites that have been optimized for mobile in results.

People around the world are searching for information on their smartphones and tablets and having a mobile responsive website to reach those customers is something that can't be ignored or delayed.

Search Engine Watch published an informative article by Kelly Wrather, Senior Manager of Content Marketing at Kenshoo, covering the dos and don'ts for SMBs' mobile strategies. The article states that only 6% of small to midsized businesses (SMBs) with websites have mobile optimization for those sites.  SMBs may not know where to begin when creating a strategy for mobile optimization.  Wrather outlines a few key pieces to consider when creating a mobile strategy and provides SMBs with a good starting point.

To see the four dos and don'ts Wrather covers in her article, please see: Four Mobile Dos and Don'ts for SMBs.

 

Global Markets

Mobile optimization will also grow your reach in global markets. According to a 2015 report by We are Social, "unique mobile users exceeded 50% of the world's population in September 2014, and the current year-on-year growth rate of more than 5% suggests we'll see roughly 200 million new mobile users over the next 12 months."

The report also states that mobile phones and tablets now account for 38% of all web pages served around the world.  China, alone, has 506 million (37% of China's population) active mobile social accounts and 1.3 billion (95% of China's population) mobile connections.

Having a mobile responsive website that is localized to reach all of your target audiences is imperative as mobile use will continue to grow as more and more people around the world gain access to the internet and mobile devices, especially in developing markets.

 

Resources from GPI

Globalization Partners International (GPI) has developed a suite of globalization tools to achieve internationalization. GPI also offers internationalization and globalization consulting services and can evaluate your website or application. Partnering with GPI before you localize or translate your website or application will ensure that you avoid many mistakes and will also save you considerable time and money on your localization projects.

For more information about mobile application translation and localization please check our previous blogs:

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services.  Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.  You may request a complimentary Translation Quote for your projects as well.

About the Author

Natalie Williams

Global Digital Marketing Manager. Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.

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