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  • Content Strategy: Style Guide

    Content Strategy: Style Guide

    Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing...

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  • HubSpot's Inbound 2016: Post Show Recap

    HubSpot's Inbound 2016: Post Show Recap

    Last week, GPI's team, along with 19,000 other people, descended upon Boston for HubSpot's Inbound 2016 marketing conference. This was GPI's third year in a row attending Inbound and, yet again,...

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  • Google Eliminates AdWords’ Converted Clicks, What Now?

    Google Eliminates AdWords’ Converted Clicks, What Now?

    In late September, Google retired AdWords' converted clicks and conversions will now be taking their place. This change is a result of Google now considering converted clicks an outdated metric.

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  • GetGlobal 2016 How to Navigate and Win in the Global Marketplace

    GetGlobal 2016 How to Navigate and Win in the Global Marketplace

    GPI recently attended GetGlobal: The Global Growth Conference in Los Angeles, CA. This was the first event of its kind and it proved to be a reflection of what has been happening with...

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  • News: Translating Social Media

    News: Translating Social Media

    As a content distribution platform, social media has enormous clout. A 2016 PwC Total Retail survey which polled 23,000 online consumers, showed that social media is a major driver of consumer...

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  • Website Localization Workflows

    Website Localization Workflows

    Website localization has become very important, especially for the ecommerce industry hoping to access a wider range of global markets. Currently, most enterprise content management systems (CMS)...

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  • SEO for China’s Baidu

    SEO for China’s Baidu

    Baidu is China's largest search engine and has nearly 75% market share of the Chinese search engine market. Which means, the visibility of your website in the Chinese market depends on how well...

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  • News: Alibaba Gives Canada Access to the Chinese Market via Tmall Global

    News: Alibaba Gives Canada Access to the Chinese Market via Tmall Global

    There's no arguing that Jack Ma's Alibaba, the Chinese ecommerce giant, is on a mission to dominate global ecommerce. In August, we wrote of the company's plans to open offices in Melbourne,...

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  • Translating Arabic Speaking Countries: United Arab Emirates

    Translating Arabic Speaking Countries: United Arab Emirates

    Translating your website into Arabic is just one step toward attracting Arabic speakers. To be successful it's important to really understand your audience and what motivates them. The United Arab...

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  • News: Tanzania Launches First Kiswahili Kidney Website

    News: Tanzania Launches First Kiswahili Kidney Website

    Earlier this week, health experts launched the first Kiswahili language website providing information to combat kidney related issues on the rise in Africa. The website, launched in Dar es Salaam,...

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  • Custom PHP Localization

    Custom PHP Localization

    When building a website, you may think it only makes sense to initially focus on your local market. However, it's wise to think globally from the beginning as it is time consuming to localize your...

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  • Sitecore – Exporting Content for Translation

    Sitecore – Exporting Content for Translation

    Sitecore is a leading Microsoft .NET based Web Content Management System (WCMS). Sitecore is highly scalable, yet very easy to use and allows website managers and authors to better engage with...

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  • Website Addresses Now Support Non-Latin Characters

    Website Addresses Now Support Non-Latin Characters

    For many people using the Internet, typing in a URL is done using a set of Latin characters. However, for people who speak languages that are not Latin-based, such as Greek, Cyrillic (the standard...

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  • News: GPI to Present Sitecore Summer School Webinar on Website Translation Workflow Best Practices

    News: GPI to Present Sitecore Summer School Webinar on Website Translation Workflow Best Practices

    GPI will be presenting a Sitecore Summer School Webinar entitled "Adopting the Right Approach to Website Translation". The webinar will run sessions on August 17th at 10 a.m. GMT (6 a.m. EST) and...

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  • Tips for Localizing Market-Related Website Content

    Tips for Localizing Market-Related Website Content

    Localization goes beyond simple translation of text. The goal is to provide users with a native experience and what may seem like small details often make or break whether you convert users to...

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  • GPI Adds Email and Auto-Import Enhancements to HubSpot Translation Services Connector

    GPI Adds Email and Auto-Import Enhancements to HubSpot Translation Services Connector

    GPI has added two new enhancements to its Translation Services Connector for HubSpot. The connector (www.hubspotconnector.com) streamlines inbound marketing content translation workflows for...

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  • Localization for RTL Languages

    Localization for RTL Languages

    Sometimes simply translating website content into another language isn't enough. For many markets with complicated languages, localization is an essential aspect of website translation. Non-Latin...

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  • 3 Items to Consider for Website Content Localization

    3 Items to Consider for Website Content Localization

    When companies transition from documentation localization to website localization, the internal teams tasked with localization are faced with a learning curve. The needs of global website projects...

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  • Planning a Website Redesign? Translate Early for the Best UX

    Planning a Website Redesign? Translate Early for the Best UX

    Designing a user-friendly website means all elements of the user experience (UX) should fit neatly together like a puzzle. The images, copy, navigation and design all motivate the consumer to...

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  • Best of 2015: Website Translation Blogs

    Best of 2015: Website Translation Blogs

    As part of its enhanced eBook collection (Translation eBooks) Globalization Partners International (GPI) has published its latest educational eBook entitled "Best of 2015: Website Translation...

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