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  • News: HubSpot Acquires AI Technology

    News: HubSpot Acquires AI Technology

    Earlier this week, HubSpot announced their acquisition of machine intelligence startup, Kemvi.

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  • Website Globalization in Node.js

    Website Globalization in Node.js

    In this blog I will cover some of the resources that are available to globalize your Node.js web applications.

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  • Global SEO Tips for Website Translation

    Global SEO Tips for Website Translation

    Global SEO will help your global audiences find your website when they are searching in their local languages.

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  • Website Localization Tips for the Arabic Market

    Website Localization Tips for the Arabic Market

    Corporations are recognizing the need to localize their company websites, blogs, email campaigns, social media posts, etc. into Arabic to capture the attention of the Arab world.

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  • GPI Translation Services Connector for Sitecore4:33

    GPI Translation Services Connector for Sitecore

    GPI's Translation Services Connector for Sitecore enables users of Sitecore-based websites to launch and manage multi-language websites.

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  • Utilize Social Media to Engage Customers

    Utilize Social Media to Engage Customers

    Social media is a powerful tool to engage customers. In this digital era, borders are blurred and time zones and language barriers no longer a major problem.

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  • Multi-language Content in HubSpot

    Multi-language Content in HubSpot

    HubSpot recently introduced some nice features that will make your life easier in terms of handling multiple language versions of your website.

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  • Best Practices for Sitecore Internationalization

    Best Practices for Sitecore Internationalization

    Even though Sitecore provides a straightforward way for handling localized content, designing a multilingual website in a way that is extensible and maintainable can be challenging.

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  • News: Globalization Partners International Launches 2017 Content Hub

    News: Globalization Partners International Launches 2017 Content Hub

    Globalization Partners International launches new 2017 Content Hub with comprehensive translation, localization and globalization eBooks, reports, white papers, case studies and blogs.

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  • Tips for Digital Media Localization for Arabic Audiences

    Tips for Digital Media Localization for Arabic Audiences

    In the MENA region, there are more than 135 million Arabic speakers accessing the internet. Those speakers represent a large opportunity for companies with global websites and mobile applications.

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  • Content Strategy: Style Guide

    Content Strategy: Style Guide

    Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing...

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  • HubSpot's Inbound 2016: Post Show Recap

    HubSpot's Inbound 2016: Post Show Recap

    Last week, GPI's team, along with 19,000 other people, descended upon Boston for HubSpot's Inbound 2016 marketing conference. This was GPI's third year in a row attending Inbound and, yet again,...

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  • Google Eliminates AdWords’ Converted Clicks, What Now?

    Google Eliminates AdWords’ Converted Clicks, What Now?

    In late September, Google retired AdWords' converted clicks and conversions will now be taking their place. This change is a result of Google now considering converted clicks an outdated metric.

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  • GetGlobal 2016 How to Navigate and Win in the Global Marketplace

    GetGlobal 2016 How to Navigate and Win in the Global Marketplace

    GPI recently attended GetGlobal: The Global Growth Conference in Los Angeles, CA. This was the first event of its kind and it proved to be a reflection of what has been happening with...

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  • News: Translating Social Media

    News: Translating Social Media

    As a content distribution platform, social media has enormous clout. A 2016 PwC Total Retail survey which polled 23,000 online consumers, showed that social media is a major driver of consumer...

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  • Website Localization Workflows

    Website Localization Workflows

    Website localization has become very important, especially for the ecommerce industry hoping to access a wider range of global markets. Currently, most enterprise content management systems (CMS)...

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  • SEO for China’s Baidu

    SEO for China’s Baidu

    Baidu is China's largest search engine and has nearly 75% market share of the Chinese search engine market. Which means, the visibility of your website in the Chinese market depends on how well...

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  • News: Alibaba Gives Canada Access to the Chinese Market via Tmall Global

    News: Alibaba Gives Canada Access to the Chinese Market via Tmall Global

    There's no arguing that Jack Ma's Alibaba, the Chinese ecommerce giant, is on a mission to dominate global ecommerce. In August, we wrote of the company's plans to open offices in Melbourne,...

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  • Translating Arabic Speaking Countries: United Arab Emirates

    Translating Arabic Speaking Countries: United Arab Emirates

    Translating your website into Arabic is just one step toward attracting Arabic speakers. To be successful it's important to really understand your audience and what motivates them. The United Arab...

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  • News: Tanzania Launches First Kiswahili Kidney Website

    News: Tanzania Launches First Kiswahili Kidney Website

    Earlier this week, health experts launched the first Kiswahili language website providing information to combat kidney related issues on the rise in Africa. The website, launched in Dar es Salaam,...

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