News: HubSpot Acquires AI Technology

July 27, 2017 Natalie Williams

Earlier this week, HubSpot announced their acquisition of machine intelligence startup, Kemvi. The move advances HubSpot’s work in the AI space and provides expanded prospecting and personalization capabilities for sales teams using HubSpot’s CRM.

Kemvi’s patent-pending algorithm, DeepGraph, helps B2B companies generate leads and forecasts buyer behavior. The technology searches through content to discover deep insights about potential buyers and delivers that information to sales teams. DeepGraph identifies new prospects, suggests content for personalized emails and pinpoints new market segments. This allows sales reps to deliver a more personalized approach to contact outreach.

According to HubSpot co-founder and CEO, Brian Halligan, "Today's consumers expect a personalized experience throughout the buying process, meaning that the modern salesperson needs to spend valuable time conducting research and tailoring each interaction with that buyer. AI optimizes that process, saving time for the salesperson and delivering a world-class experience for the consumer. Kemvi's DeepGraph technology gives salespeople that added boost to better connect with their prospects and close the deal without getting bogged down in time-consuming tasks. We're excited to bring this technology into the HubSpot ecosystem, and look forward to working with the Kemvi team to build even more tools to empower the modern salesperson."

To read more, please see: HubSpot Acquires Kemvi to Bring Machine Learning to Sales and Marketing.

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About the Author

Natalie Williams

Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include beading, yoga, cooking, reading, being outdoors and traveling.

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