Translation and Localization for Africa: Republic of Sudan

August 23, 2016 Rabab Malek

Sudan, known officially as the Republic of Sudan, is a land of ancient civilizations and a diverse culture with ancestors hailing from Nubian and Arabian roots. The Sudanese people are well known for overwhelming hospitality and royal treatment of their guests.

In this blog, we will cover some brief facts about this African country.

Sudanese Demographics

gpi-sudan-home

  • Population of 40 million (2015 estimate).
  • Khartoum is the capital.
  • Omdurman is the largest city of Sudan with a population of 2.4 million and is the national center of commerce.
  • Sudan was the largest country in Africa, but after the secession of the south, it dropped to third place after Algeria and the Democratic Republic of Congo.
  • Unemployment is currently about 20.6%.
  • Sudan is bordered by Egypt to the north, the Red Sea, Eritrea, and Ethiopia to the east, South Sudan to the south, the Central African Republic to the southwest, Chad to the west and Libya to the northwest.

Sudanese Languages

  • Sudanese Arabic is the official language.
  • There are approximately 70 languages native to Sudan.
  • English is widely used especially among southern tribes.
  • The Sudanese literacy rate is 71.9%.

Sudanese Culture

gpi-sudan-2

70% of the population are Arab, other ethnicities include Nubians, Zaghawa and Copts.

  • The Republic of Sudan was formed in 1956.
  • There are numerous coexisting tribes in Sudan. A conflict between the Arabic north and the south has led to bloodshed and civil war.
  • The legal system in Sudan is based on Islamic Sharia law.
  • Sudan's flag is red, white, black and green. The red stripe represents Sudan's struggle for independence, the white represents peace, light and optimism, the black represents Sudan (in Arabic 'Sudan' means black), green represents Islam, agriculture and the prosperity of the land.

Sudanese Consumers

gpi-sudan-1

  • The official currency is the Sudanese pound.
  • Only 29.6% of the population use the internet.
  • Sudan represents the fastest growing fixed telephony market, not only in Africa, but worldwide.
  • Sudan's economy is dominated by agriculture, employing 80% of the workforce.
  • Cotton and sesame each account for almost a quarter of export earnings.
  • Major industries are oil, cotton ginning, textiles, cement, edible oils, sugar and petroleum refining.

Sudan's Future

The government has taken steps for economic reform to encourage investment. Currently, China has shown the most interest in investing in Sudan's oil industry, along with Turkey, South Africa, Indonesia and several Gulf states.

While an improvement has been achieved in economics reforms and stabilization measures, external debt and its accumulated arrears remain to be a problem facing future development of the country.

Summary

Hopefully Sudan can maintain peace after the south's secession, which will guarantee a sustainable future. There is a necessity to improve supporting services, provision of technologies and rendering better management capabilities.

Translation and Localization Resources

You may gain further insight into global e-business, global SEO and website translation and country specific cultural facts and related topics by reviewing some previous blogs written by GPI:

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our translation services.  Also let us know if you have any interesting blog topics you would like us to cover in future blogs. You may also request a complimentary Translation Quote for your projects as well.

Sources

https://en.wikipedia.org/wiki/Flag_of_Sudan

http://www.bbc.com/news/world-africa-14094995

https://en.wikipedia.org/wiki/Sudan

https://knoema.com/atlas/Sudan/Unemployment-rate

http://www.indexmundi.com/sudan/literacy.html

http://www.internetworldstats.com/af/sd.htm

 

About the Author

Rabab Malek

Rabab is a native Arabic speaker from Cairo, Egypt. She has over 12 years’ experience in software and websites architecture and implementation using open source programming tools including PHP, MySQL as well as jQuery, JSON and Ajax. She has served with various companies including Pyramid Technologies, Link-Dot-Net and InTouch Communications as a Programmer, Systems Engineer – Developer and Lead Web Developer. She earned her B.Sc. Degree in Economics with a minor in Computer Science from Cairo University. She completed a SSDP Diploma from the Information Technology Institute (IDSC), The Cabinet and is a certified Cloud Business Associate and a Microsoft Certified Professional (MCP, MCAD and MCSD.NET).

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