Translating Inbound Marketing Content: Thank You Page

March 16, 2016 Natalie Williams

Inbound marketing is all about attracting and engaging your target audiences. After you attract a visitor, engage them and then convert them as a lead, an important next step is thanking them.

It is important to recognize that the thank you is an important opportunity to develop a relationship between your brand and the client. A thank you page is a valuable piece of content to include with your call-to-actions and forms.

After a lead completes a form on your landing page, you should always redirect them to a thank you page. This thank you is a perfect opportunity to provide the lead with another piece of relevant content to guide them farther down the buyer's journey.

Thank You Page Tips

gpi-thank you-home

According to Digital Marketer, there are three reasons you want to use a thank you page:

  1. To confirm the transaction.
  2. To measure conversions.
  3. To make another offer.

Here are some helpful pointers from Hubspot on what to include on your thank you page to keep engaged:

  • Include social media follow icons.
  • Let leads share your offer socially, and via email.
  • Get new blog subscribers.
  • Reconvert using a new CTA
  • Include videos.
  • Conduct surveys.

Translating Thank You Pages

gpi-thank you-1If you have a global brand, it's important to translate and localize your thank you page content for your international audiences so you can successfully convey your message of appreciation.

Text, images, colors and design all need to be localized for your intended audiences.

Always consider hiring a professional translator or partner with a translation and localization agency with professional expertise in the field to ensure your message is well received.

Further Resources on International SEO

Global Digital Marketing for multilingual websites or for content destined for specific locales (country + language + geography) is more than just translating keywords. Today companies should work with a combination of owned, earned and bought digital media in order to drive traffic to their localized or translated websites. Localization of any media requires in-country native speaking professionals to copy write and localize content in order to engage potential customers. Whether you work with a traditional digital marketing agency, or you are one, GPI's global digital marketing team can serve as an extension of your in-house digital marketing department to help you deliver your message around the world.

For more information on specific topics related to global digital marketing, you may wish to review some of our previous blogs:

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.

About the Author

Natalie Williams

Global Digital Marketing Manager. Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.

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