Yesterday, Nathan Sikes published an article, Becoming a Local SEO Expert for Multiple Locations for Business 2 Community. In his article, Sikes discusses tips for effective local SEO strategies if your company has multiple locations around the world.
Due to globalization, it is important for international companies to adapt their SEO efforts for each location. A one-size-fits-all SEO strategy will not be effective in Google's local search algorithm. Culture, language and geographic location are all factors that need to be considered when implementing SEO tactics.
Some of the tactics Sikes covers for local SEO include:
- Top level domain vs. subdomain
- Optimizing your website for each location
- Developing localized content
To read the entire article, please see Becoming a Local SEO Expert for Multiple Locations.
To add to Sikes' article, I would like to mention a couple of other factors important to consider for local SEO.
Localizing keywords, URLs, Meta tags, alt tags, images and content into the target language is vital for your company to be found in local search queries. Research the search habits of your intended audience to see which keywords and phrases they use in online queries, and adapt your keywords as necessary. Understanding the language and culture will help you decide which images are appropriate and what content to produce.
The second factor I would like to mention is optimizing your website and content for local search engines. Google dominates the market, but if you are expanding into global markets it is a good idea to know which search engines are operating there. For example, Yandex in Russia and Baidu in China. Optimizing your website for these search engines will help your company be visible in local search queries.
Creating an SEO strategy for local markets will help your company compete in global markets. Localizing your website and content for your target market will optimize search engine results for your company.
Further Resources on Global Digital Marketing (SEO and SEM)
Globalization Partners International's (GPI) Global Search Engine Optimization Specialists can help optimize your multilingual websites for better SERP results. Our teams can provide both organic Search Engine Optimization (SEO) and Search Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM), you may wish to review our previous blogs:
- A Multilingual Search Engine Marketing (SEM) Primer
- Top Tips for Creating Multilingual Content
- How Global SEO Techniques Benefit Your Business
- International SEO: On-Page Optimization
- Subdomains, Subdirectories or ccTLDs for Global Audiences
- How to Use Schema Markup to Boost Your SEO
- Arabic SEO and Localization
- Global SEO: 4 Top Factors
- Top Tips for Successful Multilingual SEO
- Why are Multilingual Keywords important for your international websites?
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
About the Author
Global Digital Marketing Manager. Natalie was born and raised in the state of Montana, USA where she graduated from The University of Montana with an undergraduate degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.More Content by Natalie Williams