Rise of the Content Marketing Platform

July 23, 2015 Natalie Williams

This week Curata published an excellent article on the emergence of the Content Marketing Platform (CMP). Curata explained how content marketing has evolved with the help of digital marketing and the need for a more thorough way to analyze content strategies.

Platforms for Salesforce Automation and Marketing Automation are widely used, but the development and use of Content Marketing Platforms is just beginning. Curata states that CMPs will build upon Marketing Automation and Salesforce Automation platforms to drive more impact across organizations.


CMPs are expected to help content marketers develop and execute an effective and efficient content marketing strategy by focusing on four main process areas:

  • Strategy
  • Production
  • Distribution
  • Analytics

According to Curata, a CMP allows content marketers to:

  • Have a unified consolidated view of their entire content supply chain for ideation, to production to promotion.
  • Have top-down visibility on how their content is impacting lead generation and marketing pipeline, and sales pipeline and revenue generation.

Content Marketing Platforms will also be instrumental in helping companies evaluate multilingual content strategies. The new analysis technology will hopefully be able to determine which types of multilingual content perform best in certain regions for specific languages. This will allow marketers to better understand their global audiences and what types of content they desire.

To read more information about Content Marketing Platforms and what technologies are available, please see Curata's full article: The Emergence of the Content Marketing Platform.


Resources for Multilingual Websites and Content

You may gain further insight into multilingual websites considerations, multilingual SEO and related topics by reviewing previous blogs written by GPI:

GPI's content strategists and localization team will conduct your multilingual website analysis and localization requirements. GPI also offers    Global Search Engine Marketing Servicesand many other Translation Services.

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services.  Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.  You may request a complimentary Translation Quote for your projects as well.

About the Author

Natalie Williams

Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include beading, yoga, cooking, reading, being outdoors and traveling.

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