According to a report from The Ken, an India-based news site, Google has plans to introduce a localized digital payment service in India later this month. The mobile payment app, Tez, will offer a set of payment options that go beyond products like Google Wallet or Android Pay.
Tez's payment options will include support for Unified Payments Interface (UPI), Paytm and MobiKwik.
Google’s digital payment expansion plans in India can be credited to India’s rapidly growing internet user base and phone sales. More than 50% of India’s internet users will use digital payments by 2020. This will result in the digital payment space reportedly growing to $500 billion by 2020, contributing 15% to India’s GDP.
Another one of Google’s recent investments in India is its Next Billion Users (NBU) program. As the name states, this program is Google’s initiative to reach the next billion internet users. This program includes:
Google Station: Beginning with offering Wi-Fi to hundreds of train stations across India, Google has expanded this to partner with new venues, organizations and networks to bring fast and reliable Wi-Fi.
YouTube Go: an “offline first” YouTube app, initially only available in India.
Google Chrome now compresses MP4 videos, which Google claims helps save up to 67% of data.
Browsers optimize web pages when users are on slow networks to remove unnecessary content and only show the essentials.
Google News and Weather apps for Android offer a “lite mode”, which keeps headlines and other top-level information and removes the rest while users have a slow internet connection.
The Ken also expects Google to have additional international expansion plans for digital payment options in Indonesia and the Philippines.
To read more, please see: Google is reportedly releasing a localized mobile payment service in India.
Further Resources from GPI
You may gain further insight into global e-business, global SEO, website translation and country specific cultural facts and related topics by reviewing some previous blogs written by GPI:
Please feel free to contact GPI at email@example.com with any questions about our translation services. Also let us know if you have any interesting blog topics you would like us to cover in future blogs. You may also request a complimentary Translation Quote for your projects as well.
About the Author
Vimal Panicker is from Mumbai, India, and currently lives in Dubai. He has 5 years of experience in project management, working in the translation and localization business and has managed projects for a diverse portfolio of companies in the IT, life sciences and legal industry. Vimal holds a Bachelors Degree in Commerce from Mumbai University and has a great passion for developing and maintaining client relationships. He started off his career in the localization industry and is well-informed with the tools, processes and practices. He loves working with a culturally-diverse team and believes in exceeding client expectations. For him, translation is not only a great medium to work with people from diverse cultures but also a great platform to connect with organizations from varied sectors and understand their business functions. Outside work, he loves to watch and play football and has a great interest in fitness activities.More Content by Vimal Panicker