Content marketers have the daunting task of creating relevant and compelling information for audiences. Searchers have almost infinite options to find the answers to their questions.
So content marketers are tasked with making content visible to their audiences and producing content that will make their brand an industry thought leader.
There are many content strategies to use to get the most out of your marketing efforts. Michele Linn, Vice President of Content, at the Content Marketing Institute wrote an article discussing three of the best strategies to use to become a more successful content marketer.
The strategies she lists are:
- Have a plan to manage your content after it's published.
- Consider the tone across all of your content.
- Design your website so users can find what they need.
To read the full article, see: 3 Content Strategy Practices That Will Make You a Better Content Marketer
Further Resources on Global Digital Marketing (SEO and SEM)
Globalization Partners International's (GPI) Global Search Engine Optimization Specialists can help optimize your multilingual websites for better SERP results. Our teams can provide both organic Search Engine Optimization (SEO) and Search Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM), you may wish to review our previous blogs:
- A Multilingual Search Engine Marketing (SEM) Primer
- Top Tips for Creating Multilingual Content
- How Global SEO Techniques Benefit Your Business
- International SEO: On-Page Optimization
- Subdomains, Subdirectories or ccTLDs for Global Audiences
- How to Use Schema Markup to Boost Your SEO
- Arabic SEO and Localization
- Global SEO: 4 Top Factors
- Top Tips for Successful Multilingual SEO
- Why are Multilingual Keywords important for your international websites?
Please feel free to contact GPI at email@example.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
About the Author
Global Digital Marketing Manager. Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.More Content by Natalie Williams