Google Updates "Local Pack"

August 11, 2015 Farah Fathy

Last week Google updated the local search results that are yielded from a query. Now searchers only see three business listings instead of seven results. In the language of a local SEO expert, the 7 pack is now only a 3 pack.

Google's search results were primary redesigned to better fit the mobile user interface.

Here is a picture of the new local pack, displaying only three results:

GPI_Google Language Pack_1

And this how it previously displayed:

GPI_Google Language Pack_2

A Google spokesperson told Search Engine Land:

"We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location."

To read the full article by Search Engine Land about this new change, see: Google Updates the "Local Pack" Showing 3 Results Instead Of 7

 

Further Resources on International SEO, SEM and Social Media

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About the Author

Farah Fathy

Global SEO Specialist. Farah is a native Arabic speaker born and residing in Cairo, Egypt. She received her degree in Commerce and English from Ain-Shams University studying marketing, management, economics and accounting. Her experience includes working in various specialties in global digital marketing with specific training in Link Building, Website Traffic Analysis, On-page Optimization and Off-page Optimization as well as standard Social Media Marketing. She is skilled in a variety of tools including Adobe Photoshop, Adobe Light Room and SEO tools such as Google Keyword Planner, SeoMoz, Opensite Explorer, Google Analytics and Webmaster Tools. She enjoys playing sports such as swimming and basketball and loves to read in her spare time.

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