Google’s New Logo, Why?

September 22, 2015 Waleed Eseily

Google introduced a new logo on September 1st. The company writes in the official blog "Google has changed a lot over the past 17 years-from the range of our products to the evolution of their look and feel. And today we're changing things up once again."

Google has replaced the serif thin characters with new sans serif ones but still has the same four colors: red, blue, yellow and green. It is a new logo that is "simple, uncluttered, colorful, and friendly."

Google introduced with the new logo the new typeface that was used to create it. They called it Product Sans. It is a full set of characters, numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.

Why Now?

Google stated that the old logo was originally built for a single desktop browser page, so it created the new one for a world of seamless computing across an endless number of devices.

Google says it is not just a new logo, it is a new identity family that helps you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, or even a desktop.

"Google is one of the world's most innovative companies, so the previous serif wordmark was never really the right fit, particularly considering the young age of the business. Serif typefaces are generally more suited to traditional companies with a lot of history and heritage." says graphic designer David Airey, author of Logo Design Love.

Logo Elements

GPI_Google_Logo_home

Google Logotype

This is the main logo with the new typeface but in the same old color set.

GPI_Google_logo_2

Google Dots

A new animation dots lets you know when Google is working; they bounce when waiting and expecting your spoken direction or query, animate like an equalizer while you're speaking, and rotate when searching for something for you.

Google G

GPI_Google_logo_3

This is the smaller compact version of the logo which is used as the Google icon on your browser's title bar and in all small contexts. It is the G letter but in the four colors.

 

Google wasn't the only tech company to update its logo this year. Some other companies made only minor changes to their logos and others dropped their names entirely. According to Business Insider, nine tech companies other than Google have changed their logos in the past nine months. Companies change their logos to align with the new technology advancement and Google is in the lead.

Further Resources on Global Digital Marketing (SEO and SEM)

GPI's Global Search Engine Optimization Specialists can help optimize your multilingual websites for better SERP results.  Our teams can provide both organic Search Engine Optimization (SEO) and Search Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your multilingual version websites.

 

For more information on issues specific to search engine marketing (SEM), you may wish to review our previous blogs:

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services.  Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.  You may request a complimentary Translation Quote for your projects as well.

About the Author

Waleed Eseily

Digital Design Specialist. Waleed is a native Arabic speaker born in Menofeya (the northern part of the Nile Delta), Egypt. He has over 10 years’ experience in multilingual design, desktop publishing and localization engineering. Over the years he has worked for localization and design companies Verso and Future-Group working in the documentation desktop publishing and design departments. He also has comprehensive training and experience in many localization and CAT tools. He holds an array of professional certifications including CIW’s Certified Internet Webmaster and Programmer, IBM Web Programmer and Macromedia Designer and extensive application experience with the Adobe Creative Suite and Microsoft products.

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