Globalization Partners International (GPI) is a multicultural translation services company. As a member of GPI's team, it is both fascinating and complicated navigating a multicultural work environment. But, patience, flexibility and tolerance go a long way in effectively communicating and working with team members around the world.
GPI's globalization services teams consist of people from the United Arab Emirates, Egypt, Argentina, the United States and many other places in-between. This results in numerous cultures working together. It is interesting and eye-opening to learn about the cultures, customs and practices of GPI's team members, but the multicultural working environment also creates some obstacles. Communication styles, work schedules, time zones, language barriers and management styles can all vary greatly from place to place.
Workforce globalization has made multicultural teams common for many industries. Technology has made working with people on the other side of the world easily accessible. However, technology doesn't erase the differences between cultural and social practices. Two of the greatest obstacles are time and communication.
Time zones can be very tricky to coordinate. There are many mornings when I am logged on by 6:00am Pacific Standard Time to have a meeting with my colleagues in Egypt at the end of their day. This works well for me because I work most effectively in the earlier part of my day, but this is not the case for everyone. Some regions, like Latin America, tend to have "late-night" cultures and begin and end their work day later. In contrast, "early-birds" like the United States, prefer to start and end their day earlier. Different cultures use time differently.
I came across an interesting article on time management between cultures that categorizes two ways of identifying time: monochronic (one thing at a time) cultures and polychronic (many things at a time) cultures.
Monochronic cultures, like the United States and countries in northern Europe, view time as a commodity. Expressions like "waste time" or "time is money" are commonly used. Tasks are done in a systematic way and sticking to the agenda in meetings is as important as showing up on time.
Polychronic cultures, like southern Europe, Latin American countries and the Middle East, view time as flexible and fluid. Days are planned according to what events are happening, rather than by what the clock says. Tasks like building relationships and negotiating, can happen all at once, rather than one at a time.
Time zones and time management differences are important to consider when organizing and planning meetings, setting deadlines and building and maintaining relationships.
As a translation company, GPI understands the importance of communication and how it can vary from place to place. It is reasonable when marketing to a target audience to factor in communication differences, but this can sometimes become lost in translation when speaking with a co-worker. Pun intended.
Communication differences can lead to significant obstacles to effective teamwork if not managed correctly. According to a Harvard Business Review article on effectively managing multicultural teams, communication issues include:
- Direct vs. indirect communication.
- Trouble with accents and fluency.
- Differing attitudes towards hierarchy and authority.
- Conflicting norms for decision making.
Communication in Western cultures is generally direct and explicit. The message's meaning is very clear. But, this isn't the case in other countries, like Japan, who embed the meaning in the way the message is presented.
By design, multicultural teams have a flat structure. Some cultures like the collaborative environment and some are uncomfortable with it. Team members from hierarchical cultures will want to defer to team members they view as higher-status, while egalitarian cultures will view each team member as equals.
Tips for Effectively Working Together
C. Carey Yang, Ph.D wrote an article listing seven habits of highly effective multicultural teams he identified from years of experience.
- Learn, understand, respect and leverage the cultural differences.
- You cannot over-communicate, but only in the right way.
- Build a team of one.
- Make culturally correct decisions.
- Foster cohesive relationships and build trust.
- Resolve conflicts quickly and peacefully.
- Play to win.
Yang advises to "seek to understand before being understood." An invaluable piece of advice when working on multicultural teams. To read his full article see: The 7 Habits of Highly Effective Multicultural Teams.
Multicultural teams will continue to become more common as globalization erases barriers to entry in countries around the world. People on the other side of the world are no longer a world away. Communicating with people from different cultures is paramount to successful global business strategies.
There are many strategies for effectively working with multicultural teams. Identifying the cultural gaps openly and adapting your processes and policies whenever possible will help create successful teamwork. Tolerance, patience and the willingness to learn are key traits for bridging the cultural gap.
Translation and Localization Resources
You may gain further insights into global e-business, global SEO, website translation, country specific cultural facts and related topics by reviewing some previous blogs and resources written by GPI:
- Website Translation Tips and Best Practices by Country Series
- Languages Quick Facts
- Translation Portal and Localization Tools
- 10 Tips for Website Localization
- Global SEO: 4 Top Factors
- Social Media Localization
- Creating Culturally Customized Content for Website Translation
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
About the Author
Global Digital Marketing Manager. Natalie was born and raised in the state of Montana, USA where she graduated from The University of Montana with an undergraduate degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.More Content by Natalie Williams