Dubai: A Rapidly Growing Hospitality Hub

March 25, 2015 Sakina Sultanova

The United Arab Emirates (UAE) continues to rise to the challenge of being labeled a top global destination, a distinction that wasn't considered attainable a few short decades ago.

From the astonishing Burj Khalifa, the tallest building in the world, to the enchanting natural habitat accommodations of Bani Yas Island, the UAE will continue to be a target of tourists and travelers searching for luxury, relaxation, entertainment and extravagance.

GPI_DUBAI_2

Unprecedented Growth

Since 2008, the rate of hotel openings in Dubai has astonished the hospitality industry worldwide. Dubai will likely experience an influx of tourists as the government continues to invest billions of dollars in building tourist destinations.

PricewaterhouseCooper (PwC) recently published a report listing Dubai as:

  • #16 City of Opportunity, among 30 cities
  • #5 Most Affordable Global City

According to UNWTO, Tourism Highlights 2014 Edition, the international tourist arrival rate in Dubai has grown 11%. PwC also cited the expected occupancy rate would grow by 1.7% and 4.7% in 2014 and 2015, respectively.

As Dubai becomes a MICE (Meeting, Incentives, Conferences and Exhibitions) magnet, there is no doubt that tourist arrivals in Dubai will have a worldwide impact challenging the industry's European and Chinese players in the coming years.

 

Staying Competitive

The increasing number of travelers is keeping the Department of Tourism and Commerce Marketing (DTCM) very busy.  DTCM has launched extensive promotions to keep up with the industry's competition, hoping to double visitor numbers.  These include:

  • Additional Emirates Airline direct flights from New York, USA and Osaka, Japan
  • New airport in Jebel Ali
  • Development of more affordable three and four star hotels

GPI_DUBAI_3

According to TripAdvisor, the US tourism market leads UAE visitors, followed by Australia and the United Kingdom.  The hospitality industry of Dubai is serving as a gateway for bigger investment endeavors, not only for the Emirates but also extending to the Gulf Cooperation Council (GCC) countries.

 

Expo 2020

The reputation of safety and luxurious living with a population of diverse nationalities, has resulted in Dubai being chosen to host the "largest and most enduring global mega-event," the World Expo 2020, a first for the MENASA region.

GPI_DUBAI_4

Note: Image from: www.strokesexhibits.com

Beginning in October 2020 and running through April 2021, Dubai will be flooded with millions of participants and visitors exploring pavilions, exhibits and cultural events performed by participants from nations, businesses and organizations around the globe.

Experts cite that Dubai Expo 2020 will swell the already fast-growing hospitality industry.  Visitors for the six month Expo are estimated at 25 million people.

DCTM estimates an increase in hotel project investments of $7.1 billion and an additional 140,000 to 160,000 hotel rooms.  DCTM is diverting visitors from the Emirates' iconic landmarks to activities and alternative experiences such as desert tours, beach sports, cruises, cultural shows and global delicacies.

GPI_DUBAI_5

Conclusion

Dubai's share of the hospitality market may not be as large as the industry pioneers' shares, but continued growth is leaving an unprecedented mark and it will only take a few more years before they level the playing field.

Market growth is dependent on the government allocating an appropriate amount of resources to the World Expo 2020, in order to avoid a surplus of hotels and facilities once the event concludes.

 

Looking to sell your goods or services in the UAE?

For more information on language and online business in the UAE, please check out our useful blog posts below:

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our translation services.  Also let us know if you have any interesting blog topics you would like us to cover in future blogs. You may also request a complimentary Translation Quote for your projects.

About the Author

Sakina Sultanova

Global Account Services Manager. Sakina is originally from Azerbaijan and is now living and working in Dubai, United Arab Emirates. She fluently speaks 5 languages including Azeri, Russian, Turkish, English and Chinese. In high school, she was an exchange student in Alabama, United States of America. She graduated from Baku State University, faculty of Oriental Studies (China). She has 8 years’ experience in different fields of Business Development, Office Management, Translation and Teaching. She has worked in international companies owned by Chinese, Turkish and British firms, providing her diverse experience with different cultures and business protocols and customs. She has solid experience as well in sales, researching, customer relations and business planning. She is a proud mother of 2 year old baby-girl. In her free time she enjoys spending time with family and friends, reading and playing outdoors.

More Content by Sakina Sultanova
Previous Article
Who is Really on Top of the Social Media Ladder?
Who is Really on Top of the Social Media Ladder?

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the soci...

Next Article
Japanese Kanji: A Shared, Visual Language
Japanese Kanji: A Shared, Visual Language

As a translation and localization industry professional and a team member of Globalization Partners Interna...

Ready to translate your documents, software or website?

Request Quote!