Making Good Health Contagious was the theme of this year's C3 US-Arab Healthcare Summit in New York City. It was the fourth year this event, which focuses on fostering a collaborative, innovative partnership approach to solving today's complex global healthcare challenges, has been held at the Union League Club in New York.
The C3 US-Arab Healthcare Summit's focus is to strengthen ties between U.S. and Arab healthcare providers and suppliers, while keeping the emphasis on the three tenets of C3:
- Community: create a global healthcare platform for exchanging "best practices."
- Collaboration: promote dialogue and grow existing relationships critical to "healthcare diplomacy."
- Commerce: facilitate new healthcare ventures and opportunities to stimulate "medical tourism."
Union League Club - History
Image Credit: C3 Healthcare
The Union League club was founded in 1863 by a group of citizens that were concerned with the preservation of the Union, and over the past 150 years has amassed an impressive record of service to the country.
Members of the Union League Club helped establish the The Metropolitan Museum of Art in 1870 and the Sanitary Commission, which was a predecessor to the American Red Cross.
It was also instrumental in erecting the Statue of Liberty in the New York Harbor.
Many CEOs, senators, diplomats, congressmen and fifteen presidents have been members over the past century and a half.
The opening session was moderated by Dr. Samira Asma, Chief of the Global NCD Unit, Center for Global Health, U.S. Centers for Disease Control and Prevention, and had an assortment of distinguished panelists discussing the need for making critical changes to face today's multi-faceted healthcare challenges.
George Cheriyan, CEO & Chief Medical Officer, American Mission Hospital, Bahrain, brought up some very interesting statistics about the current state of health in the Middle East:
- Demographic bump: people over 65 will double in the next 10 years and this demographic shift will bring along an increased need for home healthcare.
- Increase of chronic diseases:
40% of people over 60 years of age will have either diabetes, obesity, or both.
- GCC healthcare spending
- 12 billion dollars currently; in 10 years that amount is expected to go up to 60 billion.
- Currently, 6% of GDP is spent on healthcare as opposed to 17.5% in the U.S.
- Biggest challenges facing healthcare in the region
- Lack of talent.
- Tremendous need for capacity and competency building.
- Skill shortage.
- India does not go to the MENA region, as India has now built its own robust healthcare system to sustain and employ its own human resources.
- Above all: lack of peace.
Brian Nickerson, Administrative Director, Icahn School of Medicine, Mount Sinai, provided insight into the types of education models needed to educate health professionals and equip them with the knowledge to address the disruptive changes faced by today's healthcare:
- Cross-cultural education is critical.
- Expand education opportunities in the region.
- Knowledge transfer.
- Address slow adoption of digital/online educational offerings and increase adoption rates.
- Better integration of learning systems.
- Offer entire courses for mobile devices.
- Understand digital learning.
Keynote Panel: Moving Towards a New Middle East Free from Virus C
This panel discussion was particularly interesting to me and proved to be eye-opening as I was not fully aware of the extent of the hepatitis C virus (HCV) epidemic, globally.
In the U.S., it is estimated that more than three million people are infected with hepatitis C, but in the Eastern Mediterranean countries, including my country of origin, Greece, and Egypt, home to many of my colleagues, the disease has spread to over 21 million carriers.
Egypt alone accounts for 12 million victims, quite a staggering statistic. Using Egypt as an example, the panelists discussed pro-active and innovative approaches to treat and eradicate this frightening disease. They included ways to decrease treatment costs, although they still remain a major barrier to efforts to reach a broader portion of the infected population in the region.
Contagious Health: How Large-Scale Behavior Change Can Save Lives
One of the more thought provoking sessions was the panel discussion that threw out a particularly provocative question: Is Diabetes a contagious disease?
Diabetes and obesity are literally sweeping through the Middle East, and it is estimated that these diseases will cause seven out of ten deaths in developing countries worldwide. This puts a huge burden on the political, social and economic infrastructure of those countries, and if the current trend continues, the health systems in these low and middle income countries will not be able to continue to support the strain of these diseases.
As an example, the obesity rate of Saudi women is 44%, almost half of the female population in the country.
The panel agreed that diabetes can be considered socially contagious and must be addressed by re-learning healthy habits that counter the risk factors brought forth by a western diet, junk food, alcohol, smoking and the lack of any physical activity.
What is needed, according to some of the panelists, are a social preventative infrastructure and catalytic education.
A concept that has been applied successfully here in the U.S., in the forms of national anti-smoking campaigns, calls for healthier food options in schools and fast-food chains, and awareness building of the positive effects of exercise in our daily lives.
The one day event concluded with a lively networking reception that brought together government officials, educators, health professionals and business executives to discuss the wide range of topics that were outlined during the multi-faceted sessions. I certainly look forward to attending again next year and hope to see you there.
For further information about C3 U.S.-Arab Healthcare Summit 2015, please see: http://newyork.c3healthcare2015.com
Further Resources on Arabic Culture, Language and Translation
Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites into the Arabic language. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:
- Arabic Translation and Localization Challenges
- Translation, Arabization and Advertising Copywriting
- Appropriate Arabic Language Usage for Advertising
- Arabic Website Translation Best Practices
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About the Author
Director, Global Accounts. Fluent in German, Greek, French and Italian (as well as English), Fotini has over 15 years of localization industry experience serving in a multitude of operational and sales roles. She has extensive experience in document, software, website and multimedia localization and manages day-to-day global production for GPI's project management and translation teams. She has lived and worked in Germany, Greece, France and the USA.More Content by Fotini Limes