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Peter Betts

Director, Global Accounts. Peter has over 18 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.

  • Translation and Localization for Asia: Vietnam

    Translation and Localization for Asia: Vietnam

    One of today's hottest markets for companies looking for new business expansion is Vietnam, either for their own direct in-country operations or as a key offshore sourcing center for technical talent

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  • Magento Imagine 2017 - A Rising eCommerce Player is Upon Us

    Magento Imagine 2017 - A Rising eCommerce Player is Upon Us

    It is appropriate that the Magento Imagine conference was held in early spring. I now have a new view of where Magento is positioned in the eCommerce ecosystem.

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  • Doing Business in the MENA Region: Algeria

    Doing Business in the MENA Region: Algeria

    In recent years, Algeria has been able to focus on creating an environment where it is much easier to start a new business, despite political and military activities taking place in the surrounding re

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  • Doing Business in the MENA Region: Jordan

    Doing Business in the MENA Region: Jordan

    Jordan's location within the Middle East may be considered precarious, but it also provides close proximity to leading global markets and the leading financial markets of the Middle East.

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  • Translation and Localization for Africa: Republic of Burundi

    Translation and Localization for Africa: Republic of Burundi

    The landlocked Republic of Burundi is a small country located on the eastern side of Africa. The country struggled with violent unrest between Hutu and Tutsi factions in the 1990s and early 2000s...

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  • News: Panasonic Creates Megaphone to Automatically Translate Japanese into English, Chinese and Korean

    News: Panasonic Creates Megaphone to Automatically Translate Japanese into English, Chinese and Korean

    In order to assist Japanese companies who are facing increasing numbers of foreign visitors, the Panasonic Corporation will begin offering a megaphone capable of automatically translating Japanese...

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  • Translating Arabic Speaking Countries: Comoro Islands

    Translating Arabic Speaking Countries: Comoro Islands

    The Comoro Islands consist of four main islands, three of which make up the Union of the Comoros. The fourth island, Mayotte, is a department and region of France. The islands are situated below...

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  • News: Bible Translation Time Has Been Reduced From Years to Weeks

    News: Bible Translation Time Has Been Reduced From Years to Weeks

    In 1980 it would have taken eight to 10 years to translate the Bible's New Testament. But the American Bible Society (ABS) managed to launch Nsenga and Ila translations for Zambia in three and a...

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  • Translation and Localization: Languages of Kenya

    Translation and Localization: Languages of Kenya

    On the eastern coastal side of Africa is the Republic of Kenya. It is not among the largest countries in Africa by land mass, in fact, it is quite average in size ranking 23rd of the 57 largest...

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  • Best Practices for Image Localization

    Best Practices for Image Localization

    Visual stimulus has become central to the consumption of digital information and is inherently social media-friendly, helping attract users to what matters to them most. Localizing visuals is...

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  • Translating Arabic Speaking Countries: The Kingdom of Bahrain

    Translating Arabic Speaking Countries: The Kingdom of Bahrain

    Sitting in the Persian Gulf among its much larger neighbors is the Kingdom of Bahrain, a collection of more than 30 islands. While oil has been a key part of the Kingdom's economic picture, it has...

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  • Website Addresses Now Support Non-Latin Characters

    Website Addresses Now Support Non-Latin Characters

    For many people using the Internet, typing in a URL is done using a set of Latin characters. However, for people who speak languages that are not Latin-based, such as Greek, Cyrillic (the standard...

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  • News: English Language in the EU under Fire after Brexit

    News: English Language in the EU under Fire after Brexit

    As Britain prepares to exit Europe, some politicians are objecting to English's status as an official language of the European Union. French presidential candidate Jean-Luc Melenchon tweeted...

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  • Is BAT a Part of your Marketing Plan for China?

    Is BAT a Part of your Marketing Plan for China?

    BAT is an acronym for the big three online players in China: Baidu, Alibaba and Tencent. If you are doing business in China, or considering it, then one or more of these companies will likely be a...

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  • Tips for Localizing Market-Related Website Content

    Tips for Localizing Market-Related Website Content

    Localization goes beyond simple translation of text. The goal is to provide users with a native experience and what may seem like small details often make or break whether you convert users to...

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  • eBay Partners with MallforAfrica to Access African Markets

    eBay Partners with MallforAfrica to Access African Markets

    In July 2016, American eBay sellers will have access to African ecommerce consumers thanks to a new partnership between eBay and online shopping startup MallforAfrica.com. The goal is to connect...

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  • Translation and Localization for Africa: Morocco

    Translation and Localization for Africa: Morocco

    Occupying the patch of green at the top of Africa, just before the Sahara Desert, is Morocco. While Morocco has an ideal location for commerce, it has only seen modest economic growth over recent...

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  • How Technology is Changing the Healthcare Industry

    How Technology is Changing the Healthcare Industry

    Translation in the medical industry is a tricky subject to tackle. Most medical facilities have state-of-the-art technology like x-ray machines and other high-tech equipment, but the industry as a...

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  • Hollywood Expands its Language Preferences by Tapping into Chinese Market

    Hollywood Expands its Language Preferences by Tapping into Chinese Market

    The Chinese film market is booming and Hollywood giants are taking notice. In late 2016, Warner Brothers announced a partnership with CMC Holdings and TVB of China. This partnership will result...

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  • 3 Items to Consider for Website Content Localization

    3 Items to Consider for Website Content Localization

    When companies transition from documentation localization to website localization, the internal teams tasked with localization are faced with a learning curve. The needs of global website projects...

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