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Heba Nady

Global Client Services Manager. Hebatullah Mahmoud Nady (Heba) is a native Arabic speaker who lives in Cairo, Egypt. She has 11 years of experience in client relations and project management, working in different industries, such as publishing, oil and gas and foremost translation and localization. Heba holds a B.A. degree in English Language and Literature from Ain Shams University, and has a great passion for language and culture. She has been actively managing many localization and translation projects for major clients since 2008 and is well versed in a wide range of localization tools and practices. Heba enjoys working with teams from different cultures and bringing people together to achieve a common goal. For her translation is a mission that contributes to enriching Arabic and other cultures and languages. In her free time, Heba likes to read about literature and management, and go sightseeing.

  • Tips for Managing Virtual and Global Teams

    Tips for Managing Virtual and Global Teams

    As a localization project manager, I frequently work with teams from different parts of the world who speak many languages, come from diverse cultures and work in different time zones.

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  • 6 Tips and Tricks for Keeping a Challenging Client Happy

    6 Tips and Tricks for Keeping a Challenging Client Happy

    A big part of a project manager’s job is to manage people’s requirements and expectations.

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  • Traditions and Cultures of Egypt

    Traditions and Cultures of Egypt

    Egypt has a rich history and culture dating back thousands of years, starting with the Pharaonic culture, then Christianity and Islam.

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  • Translation: Time, Scope and Cost

    Translation: Time, Scope and Cost

    Time, cost and scope are considered the three triangle constraints for any translation project, with quality as a central focus. The challenge for any project manager (PM) is how to manage these...

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  • Identifying Target Audiences for Arabic Translation

    Identifying Target Audiences for Arabic Translation

    Arabic is the seventh most important language online, with 166 million speakers accessing the internet. Modern Standard Arabic (MSA) is the language used in all written work, such as printed...

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  • 5 Advantages of Being Bilingual

    5 Advantages of Being Bilingual

    Learning more than one language is a very interesting and rewarding process. It distinguishes you and opens the door to numerous opportunities. When a person fluently speaks more than one...

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  • News: The Saif Ghobash Banipal Prize for Arabic Literary Translation

    News: The Saif Ghobash Banipal Prize for Arabic Literary Translation

    The Saif Ghobash Banipal Prize is the only Arabic literary translation award dedicated to the translation of contemporary Arabic literature into English. It not only aims to raise the profile of...

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  • 10 Facts About Arab Culture - INFOGRAPHIC

    10 Facts About Arab Culture - INFOGRAPHIC

    The Arab world stretches across 22 countries and consists of over 200 million people. Arab is a term used to describe the people whose native tongue is Arabic. Arab is a cultural term, not a...

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  • Challenges with Working in a Cross-Cultural and Multilingual Environment

    Challenges with Working in a Cross-Cultural and Multilingual Environment

    It is not a secret that a company's success is heavily based on its people, their skill set and their dedication and passion to the job they are performing. In a multicultural team, good...

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  • Project Management: Managing Risks

    Project Management: Managing Risks

    Risk management is often confused with risk mitigation, but risk mitigation is only one of the many methods to manage risk. As a project manager, I see risk management as one of the great pillars...

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  • Identifying Buyer Personas

    Identifying Buyer Personas

    To attract an audience to your goods or services, you need to know the specific people you are trying to attract. This applies to both B2B and B2C companies. Who is the consumer or the person at...

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  • Iranian Culture and Tradition

    Iranian Culture and Tradition

    Iran (Islamic Republic of Iran) is a country in southwest Asian, neighboring Turkmenistan, Azerbaijan and Armenia on the north, Afghanistan and Pakistan on the east, and Turkey and Iraq on the...

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  • Translating Inbound Marketing Content: Blogs

    Translating Inbound Marketing Content: Blogs

    Inbound marketing is an effective strategy used to attract customers by providing information relevant to their needs, rather than reaching out through traditional outbound marketing. The great...

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  • Managing Your Vendor Database

    Managing Your Vendor Database

    A few weeks ago I was working on finding resources for a potential new multi-language project. There are many steps that need to be taken prior to selecting a highly qualified linguist for a...

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  • Translation vs. Interpretation

    Translation vs. Interpretation

    Sometimes people tend to refer to interpreters as translators and that is because they are not always aware of the differences between the two professions. In this blog, I will go through some of...

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  • New Website Helps Companies with Translation Services in Dubai, Abu Dhabi and the Greater MENA Region

    New Website Helps Companies with Translation Services in Dubai, Abu Dhabi and the Greater MENA Region

    The Dubai, UAE office for Globalization Partners International (GPI) has launched a new website to help clients who require document, software, audio/video and website translation services learn...

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  • Farsi: The Persian Language

    Farsi: The Persian Language

    The Persian language, also known as Farsi, belongs to the Iranian branch of the Indo-Iranian languages. It gets its name from Persia, the former name of Iran. Farsi is spoken by around 130...

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  • Africa: Home to One-Third of the World’s Languages

    Africa: Home to One-Third of the World’s Languages

    The African continent has 725 million inhabitants. The African people speak more than 2,000 languages, which represent over 30% of the world's languages. Africa is linguistically diverse with...

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  • How To: Translating your eLearning and Training Courses

    How To: Translating your eLearning and Training Courses

    Localizing marketing materials and franchising models is very common as companies enter into markets around the globe. However, when expanding into foreign territories, translation shouldn't be...

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  • Cultural Awareness Training: Preparing the Expat for Work in the UAE Part III

    Cultural Awareness Training: Preparing the Expat for Work in the UAE Part III

    In part one and two of my cultural awareness training blog series, I covered the history and culture of Islam, the Arab world and the Middle East, how to establish your business in the UAE,...

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